Alloy Advisors - Forged from experience. An ally for what’s next.
Alloy Advisors - Forged from experience. An ally for what’s next.
Alloy Advisors - Forged from experience. An ally for what’s next.
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Real solutions for real estate’s toughest challenges.

We’ve led at every level of real estate, guiding brokerages, MLSs, portals, and proptech to grow and modernize. With 50+ years of experience, we’ve built category-defining brands, delivered results in high-stakes moments, and now bring that expertise to help you compete and win.

Who We Help

We work with MLSs and associations, brokerages, proptech companies and portals that are ready to modernize, compete, and lead the future of real estate.

  • MLSs & Associations

    Strengthen relevance with agents and brokers, show clear value to consumers in a shifting regulatory and real estate landscape, and secure lasting leadership.

  • Brokerages

    Increase market share, diversify revenue, and build the next generation of brokerage models designed to outperform in any cycle.

  • Proptech

    Launch with impact, scale with discipline, and drive adoption by solving real problems in ways competitors can’t replicate.

  • Portals

    Expand reach, monetize sustainably, and deliver consumer and customer experiences that set the benchmark for the industry.

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Who We Are

We’re not career consultants. Between us, we’ve scaled companies to hundreds of millions of users, led brokerages through hyper-growth, and restructured organizations in high-stakes moments. Along the way, we’ve built tech, led MLSs, and shaped some of the industry’s most recognized brands.

Amit Kulkarni

Scaled Realtor.com to 110M monthly users, gaining market share from Zillow during its most competitive era.

Russ Cofano

Built infrastructure to support the  4X agent count growth and 3X revenue growth at eXp World Holdings (NASDAQ: EXPI).

Most importantly, we’ve built and led high-performing teams everywhere we’ve worked — and we bring that same leadership and hands-on experience to help your organization grow and succeed.

Let’s shape what’s next for real estate, together

The industry is changing faster than ever — from lawsuits and consolidation, to new technologies and rising consumer expectations. The organizations that win will be the ones that adapt, innovate, and lead with clarity and speed.

That’s where we come in.

If you’re ready to stop recycling old ideas and start building what’s next, let’s talk.

Work with us

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